“This announcement has been four years in the making,” said Jay Batra, CEO of Whitestone Companies. “In 2021, we made a strategic decision to fold a legacy management company under our broader Whitestone Group of Companies, alongside Whitestone Capital and Striv Design. At that time, we set out with a clear vision: to transform the organization into a cutting-edge, people-centric management company. Since then, we’ve redefined every aspect of the business from benefits and technology to structure and culture. Today, we’re thrilled to introduce Soartress Hospitality to the broader hospitality community.”
Rooted in its Bedrock Beliefs of Inspire, Communicate, and Perform and guided by its aspirational Star Beliefs of Respect, Honesty, and Integrity, Soartress Hospitality represents a new standard in hospitality management.
“From the beginning, our goal at Whitestone has been to build companies with enduring strength and purpose,” Batra added. “Soartress reflects that mission, transforming an already strong operating division into a more dynamic, future-focused organization that’s ready to scale.”
As Soartress Hospitality takes flight, the company remains deeply focused on delivering exceptional guest experiences, fostering a culture of collaboration and performance, and creating long-term value for its partners and investors.
About Soartress Hospitality
Soartress Hospitality is a hotel management company headquartered in Columbus, Ohio, and a wholly owned subsidiary of Whitestone Companies. With a growing portfolio of select-service, extended-stay, and full-service hotels across leading brands, Soartress specializes in performance optimization, culture-driven leadership, and operational excellence. Guided by its Star and Bedrock Beliefs, Soartress is building a future where values and vision soar together. For more information, visit soartress.com